While looking at
the digital marketing trends that dominate online marketing, it is important to
think about the results and focus on the commercial sense of the trends. Most
marketers are looking for success through their digital marketing efforts and thus,
it is best to look at the tools and technologies that extend victory to your
digital strategies. Content marketing emerges as the primary area of focus in
digital marketing as most of the social platforms revolve around strong and
engaging content. Marketers need to focus on delivering unique and interactive
content that can build their brand image and boost their sales online.
The age of technology
There are a
number of techniques, tools and technologies that support digital marketing
efforts to achieve its full potential. They include analytical tools, retail
e-commerce and content sharing tools. Technology has helped in 4 major areas of
digital marketing including reach, measurement, speed and relevance. Innovative
ad-buying mechanisms have revolutionised customer engagement with real-time
data and a speed that traditional ad platforms can’t match. It is necessary for
business marketers to transform themselves into smart technology marketers to
tap this media and make the most from it.
Top 6 tools to use for digital marketing in 2015
Content Curation Tools
Visual content and micro content tend to give the highest impact for
businesses and thus, it becomes necessary to manage, create and publicise
content from different sources. Some of the famous content curation tools
include Percolate, Kapost and Curata.
Content Recommendation, Personalisation and Review
Tools
If you have successfully created strong
content, site managers must be able to connect relevant content with the right
customers. With dynamic recommendation tools of the relevant content for the
right visitor, you will get better results from your content efforts. Site
personalisation technologies enable ecommerce websites to deliver best results
for customization. Some of the tools include idio, BrightInfo, Demandbase,
Monetate, Evergage, etc.
Content Distribution
Content distribution through organic and paid
methods on social media helps in increasing the reach of your content
immensely. Tools like Hootsuite, Sendible, and Oktopost focus on organic
distribution of content. AdRoll is one of the widely known tools for remarking
through Facebook, Twitter and other social media websites.
Integrated SEO and SMM
In order to integrate SEO, content management and social media management, the
tools are yet being developed. Analytics SEO is one of the famous tools along
with Moz and Raven Tools for reviewing keywords, back links and content
management along with social media.
User Engagement and Analytics
Businesses have been using Google Analytics
to track the visitors on their website and get some insights about their
customers. Now, there are also some advanced tools that help you determine the
behaviour of the customers, including repeat behaviour and
behaviour across devices. These tools offer a better user-based and value-based
focus. Some of the common tools include
Kissmetrics, Mixpanel, Chartbeat, and Ecommera.
Virtual Reality
These
are the hottest technologies to be launched in 2015 and they come with a lot of
expectations and great marketing applications. These include Apple Watch Apps,
Google Glass and Facebook Oculus Rift.
Source: IBM
It’s time for
marketers to embrace technology in their digital marketing efforts for 2015. As
marketers are becoming tech-savvy, a number of a number of data and analytics
tools are coming up to develop marketing campaigns and support the
transformation of technology marketers. With the raw data that is now
available, marketers can optimise the consumer decision journey, measure
activities effectively and perfectly target the right customers. It’s time for
marketers to integrate creativity and technology in order to succeed in their
digital marketing efforts.
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