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Showing posts from April, 2016

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4 Stages in the life of a Bootstrapping & Moonlighting Startup

Posted by Harshad Kulkarni on April 01, 2016

4 Stages of blogging 4 Stages of startup

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30 Ways To Maximize ROI On Your Social Media Campaign

30 Ways To Maximize ROI On Your Social Media Campaign Advertising in Social Media is the order of the day. It has to be done judiciously to get the maximum return out of it. Here are certain ways and means that can give you a guideline as to how you may proceed. • Ensure : Do not to retype an old blog. Try to recycle it to give a fresh look. • Post at different times: You should try out posting your blogs during various times of the days to understand the best responses. • Use social media monitoring tools : Tools like Hootsuite orTweetdeck can bring down manual intervention. • Be watchful : Keep an eye on your competitors’ posts through the generation of Facebook interest list. This should be maintained confidentially. • Youtube linkage to web : Your Youtube video narrative must necessarily contain a web link to your site. • Use Rapleaf : Usage of instruments like Rapleaf can reve...

Emerging digital marketing trends that will rule your business in 2015

2015 is the year where digital media is dominating the fields of marketing and promotions for many companies, irrespective of their size. Modern marketers need to now embrace this digital media wave in order to attract new customers and increase their marketing reach. This year is proving to the best years for technological advancements and social expansions for the digital be one of community. There is a rapid increase in social platforms and mobile applications and thus, digital marketing is moving towards a global market. As per a study by Strong View, 54% business leaders expect an increase in digital marketing budgets whereas traditional marketing budgets will decrease As times change, new digital marketing trends must be incorporated by business marketers to fulfil the changing needs of customers and boost their business. The Most Effective Digital Marketing Trends to incorporate in your marketing strategy: ...

Seven Strategies for Effective Remarketing With Google AdWords

Remarketing is a separate section of digital marketing, whereby consumers can reconsider their choices of purchase. This is particularly helpful in situations where there are a lot of products to choose from with many nearly similar features. It helps in bolstering conversion and in retaining customers. Google AdWords is a platform that also aids in remarketing the advertisements for achieving better conversion as well as retention. How your strategy for remarketing would be, depends upon the goals of your business and customers whom you want to reach. There are some tips which can help you organise your remarketing campaign. Link AdWords to Google Play If you have mobile based online platforms such as mobile applications for your business, consider linking your account on Google Play to AdWords. There is a provision in the settings of Google AdWords to facilitate this linking. For this, go to the settings option in your account and choose Google Play under the links ...

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